Journey to ConversionS

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Prelude

My digital marketing journey started in the late 2000s, when I
chanced upon a book belonging to a friend. It was one of those
entrepreneurial books advising you on how to start an online business by focusing on a niche that you are interested in and yet has little competition.

Back then, it was much easier to spot one as compared to now.
I was intrigued and took action to start a blog dedicated to one of my favourite video games. There was hardly any competition at that time. As I had spent years of my life on the game, I had substantial knowledge, and creating content was pretty straightforward.

To increase my web traffic, I looked into Search Engine Optimization as it was considered free, in the sense that it only takes time and not money. I was able to gain a decent amount of visitors each month.

For around 3 to 4 years, the website was simply a fun hobby. I played the game almost daily, spent time creating content, replied to comments, and built a small community. I didn’t think about monetising it, as I assumed
that no one would pay for video game tutorials, much less one not published by an established company.

After graduating from university, I wanted to do something fun before hunting for a job and gave myself a 3- to 4-month timeline. I relooked into my website project and decided to monetise it. If no one wants to pay for it, that’s fine. At least I tried. In any case, it will be a good learning experience.

I improved the content, redesigned the website, set up the payment infrastructure,
and hoped for the best. 2 days later, I received my first sale. It
was not much, just $9, but it was the best $9 I have ever made. I recalled that it was just a few days after the New Year. Wow, it will be a prosperous year, I thought. I emailed my first customer to thank him.

More sales trickled in over the next few days. I further improved on the website’s visuals and content, tried Paid Media (Google Ads, Facebook), and partnered with other gaming website owners. Sales became more
consistent over the next few months.

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